The analysis
– an overview
We have considered two propositions (Hargreaves
Lansdown and Interactive Investor), the third proposition is one that is newer
but gaining traction in the market. Launched in 2013 ‘Charles Stanley’ is an
interesting operation and includes some of the team from Hargreaves Lansdown.
They are a listed company and are one of the leading stockbroking and
investment management companies in the UK.
Our research shows the position they occupy is somewhere
between Hargreaves Lansdown and Interactive Investor. Where Interactive
Investor feels a little like a kit car, this feels more pre-packaged and tries
to provide investors with the same user experience as Hargreaves.
Recent research shows 44% of people look to invest
via a well-known and trustworthy brand. Hargreaves has successfully used PR as
a means to promote their proposition. Interactive Investment doesn’t but
Charles Stanley is becoming active in the media, possible due to the connection
with some of the team to Hargreaves Lansdown.
Bundled v
unbundled – what does this mean?
A bundled fund has one annual charge, say 1.5% p.a.
It is collected by a fund manager but then this is split so part of the payment
goes Charles Stanley and part is retained by the investment house.
Charles Stanley had an advantage as a late entrant
to the party which meant they came in with clean funds. They have never offered
bundled funds to investors under the direct proposition, so investors can see exactly
what they are paying when they select a fund.
If we compare to Hargreaves Lansdown and
Interactive Investor the picture, is a little more complex. Hargreaves Lansdown
clients can switch across to the clean funds but can retain the old bundled funds
and have the rebates paid back to their account. With Interactive Investor they
only offer bundled funds but fully rebate back the payment to the client.
Having a clean share class is a lot easier for the
client going forward.
What are the
charges?
The charges are very clear and sit somewhere
between the levels charged by Hargreaves Lansdown and Interactive Investor. We
will cover the pension wrapper separately.
The charges are 0.25% on the first £500,000 of
funds across all accounts and 0.15% per annum on balance of funds in excess of
£500,000. If we take the average Hargreaves Lansdown investor with £40,000 the
charge would be £180 p.a., with Interactive Investor £80 p.a. and with Charles
Stanley £100 p.a.
On paper Interactive Investor seems cheaper but as
we have indicated, this depends on client activity so if they trade more, Interactive
Investor may end up more expensive. There are also additional points that need
to be considered with Charles Stanley.
- Hargreaves
Lansdown charges per account, per client; Interactive Investor combines the
charge for spouses and accounts and Charles Stanley charges across all accounts
(but not spouses). For example, with Charles Stanley if a husband and wife have
£300,000 each they would not qualify for a charges discount on balances over
£500,000
- If
investors are paying regular contributions into investment trusts or shares
there is a trading charge of £10 per trade; therefore this platform may not be the
best place to go. To compare, both Hargreaves Lansdown and Interactive Investor
charge £1.50 for regular trades into shares and investment trusts
- 0.25%
p.a. is charged on funds, and shares (which include investment trusts), however
there is a minimum charge of £20 and maximum charge of £150. If a client has
less than £8,000 in shares or investment trusts then the £20 charge equals a
higher percentage than 0.25%. The breakeven point is around £8,000. However, if
the client makes more than six transactions a year the annual charge on all
share holdings is waived
- Where
Hargreaves Lansdown has a maximum charge of £200 for pension and £45 for ISA
per account for holding shares, Charles Stanley charges £150 for all accounts
held by an individual. As an example, if a client had £300,000 spread £100,000
in an ISA and £200,000 in a Pension Hargreaves Lansdown would charge £245, whereas
Charles Stanley will charge £150
- In
addition there is a charge of £10 per trade on investment trusts and shares. This
is similar to Hargreaves Lansdown and Interactive Investor.
This is best described as follows:
- Husband
and wife have an ISA of £10,000 each and pay regular contributions of £100.00
per month into four funds each
- The
total charge is £50 p.a. There are no charges for the trades into the funds
- As
a comparison Interactive Investor would cost £152 a year and Hargreaves Lansdown
£90
For a straight forward investment fund ISA Charles
Stanley have a very cheap pricing structure. If the clients had 50% of the
money in shares but still paid into funds the charge would be £65 p.a. It
remains cheaper but investors need to be aware that the cost goes up when they
use more complex types of investments.
Is there anything else you should know?
If the clients set up a pension
with Charles Stanley in addition they charge £120 p.a. (including VAT) per
client.
To compare Interactive Investor charge
is £144 (including VAT) and Hargreaves Lansdown charge 0.45% p.a.
Using the same example, with all
the investments in funds, and each client holding £20,000 and making regular
premiums the charge for Charles Stanley would be £420 p.a.
Interactive Investor would charge
£432 p.a. and Hargreaves Lansdown £180 p.a.
For lower values Hargreaves Lansdown
have a cost advantage over Charles Stanley.
Fees
It is unclear how charges are
taken but the assumption is that these are taken from the cash account and
therefore the client will need to ensure there is sufficient cash to cover the
charges. There is no indication that clients will be charged if there is
insufficient cash.
Can you move?
Yes but if an investor wants to
keep their existing holdings (an in-specie transfer) Charles Stanley charge £10
per line of stock irrespective of the type of account. Hargreaves Lansdown charge
£25 and Interactive Investor £15 so certainly this comes in slightly cheaper.
There is also a charge of £150
(including VAT) to move the pension away. Interactive Investor charge £120 and
Hargreaves Lansdown has no charge.
Does Charles Stanley offer good value?
For ISA and Investment Accounts with
regular contributions the 0.25% charge makes it an attractive proposition
especially against the Hargreaves charge of 0.45%. Interactive Investor is more
difficult to judge because of the trading charges on funds.
Charles Stanley’s SIPP Charge
does make it considerably more expensive at £120 plus 0.25%. At around £60,000
the charge is around 0.45% which is equivalent to Hargreaves Lansdown and then
starts to get cheaper. So below this value it is expensive compared to
Hargreaves Lansdown.
Against Interactive Investor and
assuming no regular contributions they would be cheaper at values below £10,000
but above that they are expensive. Interactive Investor comes in cheaper for a
single investor with a value around £30,000 to £35,000 when compared to Hargreaves
Lansdown.
The Charles Stanley basic package
is good value, care needs to be taken where investors are considering adding a
pension or even making regular investments into shares or investment trusts.
Also care is needed when a spouses fund is also set up as this changes cost
significantly for the investors.
So where now
An advantage this platform has
over its rivals is youth. This is a new proposition, whereas with mature
platforms they can have significant issues reconciling old technologies and charging
structures.
Although we can highlight
different prices, there are so many factors that investors need to consider.
The focus on price is not necessarily the only part of the equation. The
question is what do you want from a platform, how can it be achieved and who
has the tools to deliver it.
Looked at in this way, Charles Stanley
is a cheaper option in places and they provide a number of tools to help
investors, investors just need to make sure they are the ones they value!